Media Consultant (Kenya)

Terre des Hommes Netherlands is looking for a media consultant (or consultancy firm) to run an awareness campaign focusing on child sexual exploitation in general and more specifically on sexual exploitation of children in travel and tourism during the peak tourist season of December 2019 - March 2020 at the Kenyan Coast.

Background

Terre des Hommes Netherlands (TdH-NL) is an international NGO committed to stopping child exploitation. In East Africa, Terre des Hommes Netherlands works in Kenya, Uganda, Tanzania and Ethiopia. We support child victims of exploitation with education, psychosocial support, legal assistance, shelter, job opportunities and medical care; while at the same time targeting highly vulnerable children, who are at risk of being exploited, in our prevention activities. We launch public and media campaigns to create awareness on our focus issues and carry out local research into the extent and nature of abuse and exploitation of children. 

TdH-NL in East Africa works within four child protection themes: the Commercial Sexual Exploitation of Children (CSEC), the Worst Forms of Child Labour (WFCL), Child Trafficking and Migration (CTM), and Child Abuse (CA) in the form of Sexual and Reproductive Health Rights. Through collaboration with local civil society organisations (CSOs), TdH-NL implements development, humanitarian/relief and advocacy interventions in various parts of Kenya, supported by own TdH-NL funding and funding from various foundations and institutional donors.

Our Vision: Terre des Hommes Netherlands works towards a world where all children have a decent life and can grow up to be independent adults. A world in which children are no longer exploited. We will continue our work until this is accomplished.

Our Mission: Terre des Hommes Netherlands prevents child exploitation, removes children from exploitative situations and ensures these children can develop themselves in a safe environment.

The assignment

As part of our larger programme addressing child sexual exploitation at the Kenyan Coast, which comprises of both advocacy and service provision interventions, during the peak tourist season of December 2019 - March 2020 TdH-NL intends to run an awareness campaign focusing on child sexual exploitation in general and more specifically on sexual exploitation of children in travel and tourism.

This campaign will combine awareness creation for child sexual exploitation in general (perpetrators being locals as well as tourists), with a call to action for the general public to ‘Do not look away’ and report cases of sexual exploitation of children in travel and tourism specifically.

TdH-NL is looking for a media consultant (or consultancy firm) who can run this campaign on our behalf and under our guidance.

Objectives of the assignment

  1. Plan and locally run the awareness campaign at the Kenyan Coast
  2. Create a publicity buzz around the campaign with local coastal and national media in Kenya
  3. Ensure harmonisation within the existing CSEC programme at the Kenyan Coast, to create synergy of all the (communication) activities planned in this period across all TdH-NL ongoing CSEC projects

Scope of work & deliverables

  • Identify the main channels to reach domestic & international tourists holidaying at the Coast, as well as the local general public
    • Deliverable: Media selection document, indicating for each medium the rationale for selection, cost and reach
  • Plan and implement the awareness campaign making use of these channels, ensuring maximum (and repeated) reach of the target audience
    • Deliverable: Awareness campaign planning
    • Deliverable: Proofs of awareness campaign implementation
  • Plan, develop and produce all the campaign materials needed for this campaign (incorporating existing (adapted) film footage, as well as producing mainly print & outdoor advertising materials in cooperation with our regular press & graphic design studio)
    • Deliverables: All campaign materials needed
  • Procure the necessary media space for this campaign, negotiating best rates and added value
    • Deliverable: Contracts of all the media space procured
  • Develop and execute a (free) publicity plan for this campaign, including an official campaign launch, targeting local coastal as well as national Kenyan media
    • Deliverable: Publicity plan document
    • Deliverable: Campaign launch moment/event
    • Deliverable: Media coverage in at least 2 key national media and 2 key local coastal media
  • Monitor all media activities, their reach and their impact; and report on the same
    • Deliverable: Inception report
    • Deliverable: Mid-campaign report
    • Deliverable: Post campaign report

Duration of the assignment

The awareness campaign should ideally run from 15 December 2019 up to 31 March 2020.

Consultancy contract period will be from 1 December to 15 April 2019, to allow for project/campaign initiation and post campaign reporting. Within this contract period we estimate a total of 21 working days (approximately 12 days for tasks 1 t/m 4; 6 days for task 5; and 3 days for task 6).

Required profile of the consultant

We are looking for a passionate and committed consultant with the following profile, or a consultancy firm whose lead consultant for this assignment matches the following profile:

  • Academic qualification: master's degree in journalism, communications, public relations, or marketing
  • Work experience: a minimum of 5 years experience in planning and executing media and public relations campaigns, within a not-for-profit environment focusing on awareness creation
  • Demonstrable insight in the media landscape in Kenya, and specifically the local media in the coastal area
  • Demonstrable success rates in achieving free publicity / media coverage for past campaigns/causes
  • Portfolio of at least 3 similar assignments, including references/recommendations from these past clients
  • Fluency in both written and oral English and Kiswahili
  • Knowledge of child rights and related fields of child exploitation is a plus

Expression of Interest

Expressions of interest with detailed technical and financial proposals should be sent to recruitment.africa@tdh.nl by Sunday 3 November 2019 at the latest, with subject line ‘EOI ‘Do not look away’ Media Consultancy Kenya’.

Please note that consultants working for Terre des Hommes Netherlands are required to sign and abide by the organisation’s Child Safeguarding Policy and expected to uphold the core values of the organisation during their period of assignment.

Kindly note that due to the expected large number of applications, only shortlisted candidates will be contacted.

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