Terre des Hommes will have a new brand identity as of July 1, 2023; with a new logo, different fonts and colours! Our mission - to protect children by preventing and stopping child exploitation and to enable children to make their voices heard - will remain the same.
The change is in the way we express ourselves. A new look, a new feel that makes us bold and playful, human centred and responsible. To reach even more people who share our dream with us: that all children can flourish in a world without exploitation.
The new branding goes hand in hand with our new multi-year strategy. We look at what makes Terre des Hommes unique, and what connects us. The following values have emerged from this: Human-cenred, Responsible, Bold, Playful.
We do our work based on these core values, bearing our main principle in mind: that children are at the centre of everything we do. Hence our new campaign that will launch on July 1st: ‘Just being a child. You wish that for every child, right?’ Together with our partners in East Africa and Asia, Terre des Hommes improves the safety, opportunities and freedom of choice of these children.
In the new branding we have decided to change our pay-off from 'Stops child exploitation' to 'Stop child exploitation', so without the S. Terre des Hommes does not stop child exploitation alone, but together with many others: with volunteers, donors, partner organisations and the business community. 'Stop child exploitation' is more inclusive, more activating and also more inviting for everyone to participate.
Watch our video of the drop, that is part of our logo and symbolises 'only together we can make an impact'.